$25 for a "4x6!"

October 13, 2012  •  Leave a Comment

http://photography-on-the.net/forum/showthread.php?t=244501

I recently found this thread and don't find it coincidental that the person who started it is no longer allowed on the forum.  This is not a "professional" question nor does this person have an understanding of what professional photography is.  Let me give you an idea of what I just did recently for a client that I adore:

-Many back and forth emails about what they were looking for and rescheduling due to availability and weather

-Test shoot to ensure I was understanding what they were looking and was ready to ensure I could deliver

-A quick editing round to post online proofs

-An in home proofing session to make sure I understood what she wished to order

-A few back and forths to finalize pricing/desired order

-Back and forths with printers to research an exact treatment they wished for

-Another editing round to go to order

 

Now, do you see why we would charge a minimum of $25 per image that we capture?  It is not about the cost of the paper/print.  It is about ensuring you take the time to capture images that the client loves and therefore values and ensures you an income.  My thought is if I haven't captured an image that you love, then I do not deserve $30 for it/I have not done my job. 

 

It was not until I ran my own business that I understood the cost of running a business and could therefore try to help clients understand this.  One friend told me she thought her wedding photographer was "too expensive."  I asked her what she thought the photographer needed per wedding to ensure she could make a living?  What do you think a photogrpaher needs to spend just to keep their equipment up?  I know even the smallest repair or piece of equipment costs me a minimum of $50.

Shannon


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